My professional title usually contains the word "producer," but my career has been much more. I'm a content marketing professional with more than 15 years experience developing and producing integrated content, stories and experiences for brands and agencies with creativity, ingenuity, advanced technologies, refined strategic framework and confident leadership. From broadcast commercials, scroll-stopping social content, livestreamed events, feature-length documentaries, A.I. generative video, product launches, still photos, corporate storytelling, executive communications and more, I bring varied and eclectic background to teams with video, content and storytelling needs.

 

I help brands, agencies and teams understand what story to tell, how to tell it and where to tell it that best achieves our desired results. Whether it’s a multi-million dollar production, a shoe-string budget documentary, a photoshoot, a TikTok or a live event, I deliver the thinking and the leadership that ensures success.

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I understand 2026's multimedia landscape, the dominant and emerging technologies and platforms, the unique creative and business demands of agencies and brands, and the business and operational proficiency needed to execute in ways that exceeds expectations. I've partnered with brands and companies like General Motors, Ford Motor Company, Stellantis, Keck Medicine of University of Southern California, PepsiCo, Unilever, Nikon, Michigan Economic Development Corporation's "Pure Michigan" campaign, The Detroit Pistons, American Airlines, StandUp2Cancer and many more.

 

I produce editorial plans, strategic frameworks, operational best practices, branded content, scripted commercials, documentaries, photoshoots, music performances, livestreams and scroll-stopping social-first content. I find, manage, work with and understand influencers. I drive earned media coverage by supplying what major media, industry trades and online communities need to tell stories. It's not just the technical production skills but the strategic understanding of how to develop & how to publish content that has been the source of my success. 

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When I'm not working, I'm probably watching, discussing or arguing about movies, watching discussing or arguing about motorsports, chasing around my son Victor, daughter Zelda or perfecting my smoked pulled pork recipe.

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Thanks for stopping by.

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