CHEVY BLAZER
When the all-new 2019 Chevrolet Silveerado launched, we wanted to make some noise - literally.
When the reimagined Chevy Blazer became a reality, it demanded as campaign as eye-catching as its design.
We set out to create an entire asset suite to introduce the Blazer across paid and owned channels. An entirely CGI and animation based project, we created more than 60 visually-arresting individual pieces of content for use across the digital landscape.
Among the kinds of assets we created:
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Trim-specific cuts highlighting the Blazer RS and Blazer Premier - targeting different audiences with different audio and visual cues.
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All cuts created in 16:9, 9:16 and 1:1 aspect ratios to optimize across platforms
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:15, :10 and :06 versions for organic posts and paid ad units
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Context specific and audience-targeted versions around specific media buys (NBA Playoffs, The Masters)
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More than 30 still images
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An assortment of loops, GIFs and cinemagraphs
You can see a sample of this content below.
This project was shortlisted for the 2019 D Show Awards for Best Use of CGI.
