In lieu of a traditional auto show approach, Chevrolet wanted to launch the all-new Blazer EV in an all-new way. By partnering with notable influencers in the world of fashion, tech and motorsports, we brought the core features of the vehicle to life for audiences. I produced over a dozen individual pieces of content for this launch including the six-minute hero feature, multiple cutdowns tailored for paid media and various social platforms, influencer-unique cuts, GIFs, media backgrounder packages and more. Some of those assets are below.

 

What you won't see here is just how quickly and how fast this project came together. Our team went from a blank sheet of paper to final deliverables in less than five weeks. That timeline included creative development, vendor bidding and awarding, all prep work, four days of production, post-production and all necessary approvals and routing.